Why People Like Gambling

Let's try to figure out why people like to gamble. Fortunately, we do not have to reinvent the wheel! Psychologists, sociologists and specialists in other branches of science have conducted numerous studies, which can be based on attempts to find an answer to this question. Let's consider four key theories explaining why people go to casinos, slot-halls, poker clubs, bookmakers, bingo halls and other places that allow different types of gambling. Remember that these are only hypotheses that require further research and confirmation.


Online casino sites are at the peak of their development today. And more and more players, including poker stars and celebrities, often prefer online casinos. Do not be surprised: the world does not stand still, and the gambling industry reacts to changes one of the first!

Gamble To Win

It is most logical to assume that gambling establishments attract customers with the possibility of rapid enrichment. It would seem, why to go to the casino, if not for the win? Almost all gambling gives an opportunity to get a huge amount in a matter of minutes. In poker, a royal flush is paid heavily. In slot machines, you can collect the maximum combination or win free-spins and win the accumulated jackpot. On the roulette you can break the bank, tightly making the chips one number.


Of course, the probability of a fairy win is negligible, but this fact does not "sober" up all the customers. Most regular casino visitors are distinguished by what is commonly called "excessive optimism." They turn a blind eye to unfavourable conditions, do not want to take into account the mathematical superiority of the institution, do not want to remember the past losses. Their thoughts are occupied by potential gains, past solid payments and even the successes of other customers. By playing in a casino, many customers just want to improve their financial condition or even turn it into a source of stable income. In reality, only very few professionals succeed in making a living this way, but this is another story worthy of a separate article.

Gamble To Lose

At first glance, this theory seems delusional. Who will consciously bet, hoping to lose? But recent studies prove the validity of this version. Experienced casino employees will confirm that some players get more pleasure from the process if they have to recoup. In each casino, there are regular customers who almost never turn out to be positive but persistently continue to play. Remember your own experience. What gives you more fun: is it quick win in the first minutes or success as a result of a long struggle, during which you changed dealers, games e.t.c? Agree, the second option causes stronger emotions, makes you feel like a winner and is remembered for a long time.

In the course of long experiments, in which hundreds of volunteers were involved, 
the scientists found out that the recruiting users were in a more excited state than the winning customers. They had a higher level of dopamine, causing a sense of satisfaction. It rises as a result of the activity of the brain trying to solve the problem that has arisen.

Thus, the pursuit of winning seems to the casino visitor more attractive than the win.

Having received a large payout at the beginning of the game session, 
such a user feels unsatisfied because emotions are more important to him than money.

Gambling For The Sake Of Expectation

According to this theory, gambling attracts people by its uncertainty. Opening the cards, watching the rotating ball, watching the flight of dice, the players freeze in anticipation of the result. The researchers argue that it's at this time that the greatest release of dopamine is observed.

Accordingly, the expectation of the outcome of the draw enthrals casino customers more than the opportunity to receive payment.


According to psychologists, the maximum jump in the level of dopamine causes rounds with approximately equal chances to win. For example, in bets on red/black on roulette or in around for doubling in video slots. Some people have noticed that the greatest interest is enjoyed by models in which it's difficult to foresee the further development of the scenario. If the gameplay is predictable, it quickly gets boring. This is one of the reasons why the manufacturers of software for online gambling fill us with new video slots.



So why do we gamble? Perhaps someone will explain his or her addiction to such entertainments of one of the aforementioned theories. Most players are motivated by several different motives.And what attracts you in gambling?

Online casino VS Real Casino

Gambling can bring a lot of positive emotions, but it often becomes a source of many problems.

The riskiest kind of such leisure is considered to be a casino visit. So how do you think:

The answer is not as obvious as it might seem at first glance. Most players recognize the fact of dependence only in extreme cases, they reluctantly seek qualified help and do not want to talk about their ailment to strangers. Let's highlight the key factors for a potential gambling addict.

Why do real casinos cause addiction?

Addicted To Casino

  • The atmosphere of excitement - Funny buzzing ball on the roulette track, loud laugh of other customers, flashing lights of video slots, rustle of cards - all this drags on and does not let go. Large casinos are like a bog or cobweb. You want to visit a casino for half an hour but end up leaving it in the early morning.


  • Bad company - Many regular customers are familiar with each other and prefer to play together. There are often cases when one player does not leave to not to leave a friend alone. In the end, they both drain all the money. In addition, the casino is full of personalities, ready to sit down at your table and start a conversation on any topic. What goals they pursue is the topic for a separate article.


  • Alcohol - Long comments are not needed here. One or two glasses can turn the most pragmatic and cautious player into a risk player, ready to go all-in in any situation. A drunk person does not stop, even if he is in a "big plus". He will not be afraid to bet money meant for other purposes. In a word, it is an ideal customer, from the point of view of gambling operators.

  • Show programs - Strippers, magicians, singers, dancers and other artists are called not only to entertain, but also to distract and entice visitors to the casino.

  • Prize draws - All such events are aimed at getting the client to play the casino as long as possible. An absence of clocks and mirrors, mottled carpet and nice colour of cloth, increased oxygen content in the air, specially selected music - the list of tricks is very long. All of them make the client forget about time and dissolve in the game process. As you can see, offline casinos are fraught with many dangers for people prone to gambling addiction.

Addicted To Online Casino

Now let's understand how things are on online gambling sites. Here, customers are spared the "harmful" influence of others. The insidious consequences of free alcohol, lengthy show programs, as well as the above-described cunnings of gambling operators in the online casino, they also do not threaten. Gambling online contributes to the development of gambling addiction in no lesser degree.

We list the main disadvantages of this format:

  • Accessibility - Now you can play in an online casino even from a city tram or a tent, broken in the mountains. The only access to the Internet is needed. And not necessarily high quality of communication. Most online casinos offer mobile versions adapted for comfortable launching on smartphones. For a very adventurous person is hard to resist the temptation to try his luck. And it is worth it to begin - and to stop even more difficult.


  • Ease of use - To become a member of an online casino, you don't need to be an IT guy! Some customers only know how to run a site in a browser and replenish their account via SMS - that's enough for them.


  • Excessive self-confidence - The vast majority of the online casino customers believe that dependence on gambling will bypass them. They are sure that they will be able to control this "hobby". The results of such confidence in their own strengths are often deplorable.


  • Weak external control - Relatives of the player may not notice the signs of gambling addiction for a long time. The administration of the online casino will not take decisive action on its own initiative in most cases until a player himself recognizes the emerging problem, no one will come to his rescue.


  • Free mode or demo mode allows you to master any game without risk for your bankroll.

  • Live Casino - allows you to play watching continuous broadcast with real croupiers, working in studios.


  • Distorted perception of virtual money - In real casinos, the game is played on chips. Real money remains at the cash desk. The administration will tell you that this makes the process more convenient. 

  • Incentive promotions - Loyalty programs, cash back and bonuses look alluring, but they all force customers to play for a long time in an online casino. Moreover, they make you believe that with their help you can "repulse" the lost money.

  • New kinds of games - Experts call gaming as one of the main trends of online gambling. Video slots and other types of gambling are more like computer games. System levels, special achievements, the development of characters, the use of skills - these elements are no longer a rarity in gaming devices. They all entice users, forcing them to stay longer in the casino.

  • Free tournaments - Currently, the format of slot tournaments without admission fees is very popular. A player plays on the slot in the standard mode, simultaneously participating in the competition. The winners are determined by the maximum payout. Prizes are usually comp-points. Needless to say, many users stay on the site longer than planned, wishing to compete for part of the fund.

We hope, now you understand that online gambling can also lead you into trouble.


Let's give some practical advice on how not to become a victim of gambling addiction. Basically, these are general recommendations concerning any form of gambling. Some items are more applicable to offline or online casinos.

  • Self-discipline - This is the most important point. You must start with yourself. Define the time and financial limits in advance. Never stay in the casino longer than planned, and do not lose more than you can afford. Forget the word "recoup". Avoid alcohol and bad companies. Accustom yourself to the game discipline from the first days.


  • Self-control - Learn to identify the first signs of gambling addiction. Do not be lazy to pass the tests from time to time. Noticing the slightest manifestations of addiction, pause in the game. A few days without a casino radically change your perception of the situation.


  • Choosing a reliable casino - Decent operators are trying to help customers avoid the development of addiction. 

  • Responsible gaming - Use the services of a casino in the field of fighting gambling addiction. Defining limits, suspension of the account, self-exclusion program, tests, specialist consultations - such opportunities are available in many institutions.


  • International organizations - Contact experts at www.gamblersanonymous.org, www.gamcare.org.uk or other relevant companies for assistance.

  • Browser plugin - GamBlock allows you to block access to online casino sites. They can also help you to quit gambling.


  • Medical Assistance - If the situation is out of control, find the strength to turn to specialists. In any city, you will easily find psychotherapists specializing in gambling addiction.



Remember that for all people gambling must remain fun!

First, you have to master the basic knowledge, learn to cope with possible psychological problems and try to deal with financial management as an excessive passion for the game will not do you good.




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